For many people. these caps are their introduction to the world of KAPITAL. It usually starts with someone's favourite ZoOd BoArD posting a cap pointing to the amusing Japanese-English phrases. Next thing you know you're on Taobao wide-eyed and wondering why people pay so much for these caps. Do yourself a favour and buy the real deal from the guys who've been selling these since before that IG page got tipped off by someone who actually knows.

So what. or who. is a pearl clutcher exactly? Well it's a colloquial term for someone who's a bit prudish and easily offended. If you're familiar with some of the things that KAPITAL has put on their caps—or phrases they've printed in general—then you can see the irony in it all.